Almost half of second hand car buyers are turning to the internet when choosing their new vehicle, r...
Dealers lose the market as online car sales soar
Almost half of second hand car buyers are turning to the internet when choosing their new vehicle, research by car information expert HPI has found.
The company's study revealed that access to choice, convenience and the possibility of getting a good deal were among reasons for buying online. This is a contrast from past findings as most people become more confident buying on the web.
Buying at auction came second to buying online, with almost a third of those surveyed stating that this as the way they would make their purchase. 14% of those asked would turn to classified print adverts.
The results were disappointing for car dealerships, with only one in ten consumers believing that they offer the best value for money. Indeed, dealerships are failing to meet the needs of the modern market, according to Nicola Johnson, consumer service manager for HPI.
"Clearly, online car buying is here to stay. The market is moving with the times and modern consumers want to be able to log on at a time which suits them, view a variety of vehicles and shop around for the best deal," she explains.
With most purchasers now willing to travel up to 100 miles to view an online vehicle, it appears car dealers will need to work harder to keep up with the needs of the modern consumer.
The study reinforces figures from Mintel, the consumer research company, which show the amount of car sales conducted via the internet has increased by 40% in just three years.