Mazda UK have sealed a new insurance deal with Equity Direct Broking to run its dealer network insurance business for both new and used car buyers. The three-year deal with Equity will mean that the insurance company will provide branded policies through Mazda's network of 153 dealerships, and will also manage its Internet quote-and-buy system.

The car insurance offered by Mazda features free seven-day, fully comprehensive cover for buyers of new and used cars . The deal will tie Mazda in with Santander, who are Equity's existing finance partner, to offer consumer finance to Mazda buyers through the Mazda Financial Services brand.

Mazda hope that the new relationship will give a boost to dealers and customers, Mark Cameron, sales director for Mazda UK, said Equity demonstrates the online expertise and high levels of customer service we look for when selecting a partner to represent our brand. Its broking division offers the right solution at the right pricing level, making it easier for our customers to access the most appropriate motor insurance policy for their Mazda.

Neil McCallum, relationship manager for Equity Direct, said Dealers describe Mazda UK’s approach to business as ‘an absolute breath of fresh air,’ and have praised the company’s understanding and common sense approach to retailing. We see it as a perfect fit.