Car company Mazda will roll out a range of attractive vehicle finance schemes to try to attract new car buyers as the car scrappage scheme comes to a close. The firm will reportedly push PCP finance this year.

The MD of Mazda, Jeremy Thomson, reportedly told vehicle finance news: We’ve got a particular emphasis at the moment on PCPs because of the trade cycle management. This quarter we’re really trying to drive PCP business and that’s incentivising dealers and their customers to focus on this trade cycle management of finance products. It’s very easy to sell zero per cent finance and be successful in doing that, but over a few years there’s a degree of losing customers at the end of the term as they go after the next cheapest deal.’

Thomson reportedly continued: We’re going to focus on that going through this year. It takes a bit of adjustment for dealers – multi-franchised dealers in the network are comfortable with it. It’s about planning not for next year, or the year after, but putting an underlying strength in the business that will stay there for some period of time. As long as it’s been sold in the right way and both parties go into it completely clear as to why you’re doing it, they’re great.