Dealers must focus on new car sales during 2010

Wed, 03 Feb 2010



The motor industry consultancy Network Automotive claimed that car dealers must concentrate on new car sales during the first quarter of 2010. The company, who act as an advice service for motor dealers and car companies, pointed out that non-scrappage new car sales are on the backburner for many dealers, with a focus on aftersales and used cars .

Car dealers need to refocus on new car sales during this first quarter, or risk 2010 being another difficult year. The managing director of NA, Colin Bruder, pointed out that figures show that the new car market could be coming back to a recovery.

Bruder reportedly commented: "Dealer profitability has been heavily biased towards aftersales and used car sales in the last 18 months, and dealer managers have been focusing their attention on getting the most out of these sectors, sometimes just to survive. New car sales have often been neglected as a result or, where dealers have successfully used the scrappage scheme to drive sales, strategies have been heavily skewed towards generating sales through the Government subsidy. Now, what dealers need to do is formulate plans to maximise new car sales in what remains a tough market but one which shows some signs of recovery."
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