Translating car dealer jargon for the consumer

Thu, 24 Sep 2009



A recent article in the car finance news could be of interest to UK consumers looking for vehicle finance . Innovative American website Autoquake.com has launched a quick guide to the kind of sales speak customers can expect to hear in car showrooms .

The CEO of Autoquake.com, Garry Hobson, was reported in motor finance news as saying: "Think of a trip to the showroom like foreign travel . You wouldn’t go abroad without a phrasebook to help you understand the locals. It’s the same when shopping for a car. This guide will help translate the sales-speak into plain English.

The article then goes into a variety of translations of what popular car dealer expressions really mean. This includes: ‘I’ll have to speak to my manager", "how much can you afford to pay each month ?" It just goes to show, you can’t believe everything you hear.
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