ACF
Car Finance Ltd. are bucking the trend of the recession for
lenders to steer away from
sub prime lending, and working tirelessly to change public
perception of the
sub prime car finance industry.
The company have implemented new changes to make sure that the
customer is central to every decision throughout the company.
ACF Car Finance pride themselves on offering a consistent,
clear approach to their customers.
Head of
Motor Operations, Richard Cox, reportedly commented:
Clear, honest and fair communication is at the heart of
everything we do, from our staff feedback forums to our national
advertising campaigns. The FSA’s Treating Customers
Fairly (TCF) principles are integrated within our training and
communication processes, and not only that, recent feedback
illustrates that TCF has been fully embraced by our staff. Every
possible step has been undertaken to ensure that the
customer’s interests are protected and we have devised a
deliberate and methodical approach to internal communications,
training, staff development and evaluation.
