ACF car finance fight to change perception

Tue, 23 Jun 2009



ACF Car Finance Ltd. are bucking the trend of the recession for lenders to steer away from sub prime lending, and working tirelessly to change public perception of the sub prime car finance industry.

The company have implemented new changes to make sure that the customer is central to every decision throughout the company. ACF Car Finance pride themselves on offering a consistent, clear approach to their customers.

Head of Motor Operations, Richard Cox, reportedly commented: "Clear, honest and fair communication is at the heart of everything we do, from our staff feedback forums to our national advertising campaigns. The FSA’s Treating Customers Fairly (TCF) principles are integrated within our training and communication processes, and not only that, recent feedback illustrates that TCF has been fully embraced by our staff. Every possible step has been undertaken to ensure that the customer’s interests are protected and we have devised a deliberate and methodical approach to internal communications, training, staff development and evaluation."
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