Contract hire firm penalised

The Advertising Standards Authority have ruled that a contract car hire company has been misleading customers. The firm offered cheap prices that ‘beat the credit crunch ’, but these deals were not actually available.

The rates were not available because finance companies had changed them regularly, Lombard Vehicle Management claimed. Lombard say that prices had been accurate but were no longer as finance firms switched their rates more regularly than usual. The ASA ruled that the advert must no appear again in its current form.

Despite casualties of the credit crunch, such as Welcome Car Finance, many dealers are reporting stronger than expected vehicle finance sales. The effect of the scrappage scheme on new car sales has been positive to date.

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Contract hire firm penalised

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