Car company sells off marques

Thu, 27 Mar 2008



After well over a year of speculation, car giant Ford Motor Company have parted with car marques Jaguar and Land Rover, netting themselves some $2.3 billion in the process. In most deals this would be a success, but the fee is approximately half of what Ford paid for the companies.

Tata Motors are the purchasers, an Indian company that has taken an aggressive stance when it comes to buying other overseas firms. The Tata Group are one of the largest conglomerates in India, and are taking advantage of favourable market conditions to make international takeovers .

Jaguar, a luxury British car marque, had a troubled time at Ford. After purchasing the company in 1989, Jaguar felt the brunt as the luxury car market slumped. Tata are thought to see a great opportunity in both brands.

Ford itself are licking their wounds, having lost billions of dollars in the last few years. The company is in the throes of an overhaul. The car finance arm of the company will continue to provide finance for Jaguar and Land Rover for a year.
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