Car dealers have faced a rough ride lately;
with the
credit crunch squeezing
profits and the
used car market very much a buyers market. According to a
Motor Trader article, despite the bleak period, hope could be
on the horizon for
car dealers, many of whom offer
car finance .
A recent Mintel study indicates that a significant percentage of
mortgage holders in the UK could be considered
sub-prime . A motor industry finance analyst, Graham Filmer,
was reported as saying that dealers most focus on their own
car
finance and
car insurance products to offer to consumers.
Filmer reportedly commented: Dealers must work to create
consumer confidence in what is a discretionary spend for a good
many, he said. Dealers should start selling it more
aggressively.