Car survey reveals trends

Tue, 26 Feb 2008



As new car registrations are preparing to launch onto UK roads, with Saturday March 1st the big day, thousands of used cars will enter the market, as car buyers part exchange to get the best deals. The leading car auction company in the UK, British Car Auctions, has revealed findings that show why used car buyers choose a particular dealer .

The findings were part of the BCA used car market report, and enquired whether buyers would rank fifteen key factors when it came to choosing a car from a dealer. The exact make and model was the top choice.

The PR Manager at BVA, Tim Naylor, was reported as commenting: "Our research suggests that used car buyers often know exactly what they want, with 50% having an ‘exact’ car in mind and therefore hunting down the dealer that has that make and model. Another important aspect of the car buying experience is the support provided by dealer staff. Consumers placed ‘friendly and professional staff’ as their fourth most important criteria when choosing a particular dealer."

The price was unsurprisingly the second most important, with the offer of low car finance only placing 14th out of a total 15.
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