New direction for car manufacturer

Thu, 01 Nov 2007



BMW, the world-famous luxury car manufacturer, is looking to target a fresh generation of car buyers, with a brand new coupe model.

The BMW one-series 135i is a departure from the standard brand . The head of marketing innovation at the firm, Jorg Reimann, reportedly commented: "We have to see which channel creates the most value. We are re-evaluating our agencies to see if they have the right background and expertise and are deliberately challenging them. It's a process we initiated: strong brands like BMW have to push on their own."

The company are aiming for a new core of dynamic, intense 29-to-40 year olds. The average age of a BMW buyer is 48, and the company are now seeking to target websites such as MySpace, Facebook and YouTube. The car company also found that 92 per cent of car buyers did their research online, with 80 per cent using a search engine.
add to favouritesnewsletterlink to this pagesend to friendpost comments

Link to this page

Copy and Paste the following HTML into your page.

 

Advice section: Pros & Cons | Finance Tips | Running Costs | Payment Options
Car finance partners

Halifax Loans