The first Brighton to London eco car rally is set to take place on World Environment Day. On June 5th, a fleet of Ford eco cars, including a Ford Explorer FCV prototype, will drive from the capital to coastal city Brighton.

The new fuel cell system employed by the FCV gives off zero per cent emissions. As well as the FCV, Ford Focus Flexifuel cars will join the rally, showing customers just how far eco vehicle technology has progressed.

The chairman of Ford Britain, Roelant de Waard, reportedly commented: Ford and rally organisers Revolve are closely aligned in promoting sustainable transport solutions such as FCVs, hydrogen, biofuels and other options. This rally will deepen the understanding of greener motoring – not least among the welcoming party of politicians at Trafalgar Square.

Green cars are gradually becoming an affordable reality.