The car finance company Black Horse Motor Finance has released a fresh new campaign with the intention of boosting point of sale car finance . POS finance, also called dealer finance or forecourt finance, has received bad press recently as being overly expensive when compared to personal loans .

Black Horse Motor Finance questioned around 1700 consumers who had purchased a used car in the last year, or were planning to in the next year. Well over 50 per cent said that they would be interested in dealer finance, although just 10 per cent saw dealer finance as the cheapest option.

Where Black Horse received a positive response was in the fields of ease and convenience. The managing director of Black Horse, John Wooley, reportedly commented: Point of sale finance is still the most popular way of financing vehicles and this means that there are plenty of customers out there who are happy to take the finance on offer – after all 64 per cent want to hear about it. Only then will consumers realise that it's not worth going elsewhere and arrange everything they need through the dealer.