MORE THAN, the Royal and Sun Alliance insurance brand, are set to launch a new type of green car insurance .

The insurance company will release a modern telematics car insurance policy that uses GPS technology to encourage drivers to motor in a greener manner and make savings on fuel.

The MORE THAN policy includes an eco car discount that can climb as high as 15 per cent, as well as free carbon offsetting over the first 3,000 miles driven. The green campaign has a specific website called ‘We’re In This Together’ and customers will be given a GPS telematics device. This new ‘smart box’ will measure and report on driving behaviour, informing people of how to drive more efficiently.

The car insurance policies are intended to help customers to help the environment, as well as lowering fuel usage and wear and tear. The eco product will be launched in the last quarter of this year.